Creating an International Strategy

Module 3

This module aims to develop knowledge and understanding as to how an organisation develops an international trade strategy. It includes establishing export goals, undertaking research into potential markets, developing an international pricing strategy, investigating shipping and logistics, marketing and promotion, documentation, distribution and review and monitoring.

Agenda

• Planning
• Organisation mapping
• Research

• Cultural differences
• Applicable laws and regulations
• Website management
• Social media
• Marketing strategies
• Target marketing
• Buyer attraction

• Export documentation
• Licences and permits.
• Currency
• Certificates of Origin
• Taxes
• Excise duty
• Exchange rates
• Business competitors
• Organisational structure
• Cost

• Customs brokers
• Freight forwarding costs.
• Fees and duties associated with international trade transactions
• Labelling and packaging
• Distributors.
• Retailers
• Wholesalers

Examination:
Certificate on completion and Pass on Multiple Choice
Multiple choice questionnaire
Credits: 1