International Trade Blog

The 2025 trade war between the U.S. and China has placed the global fashion industry under pressure. With US tariffs on China surging to historic highs—and China tariff on US goods hitting back just as hard—fashion brands are facing rising costs and deep supply chain disruption. But while global players struggle, Chinese manufacturers are taking a bold step: bypassing luxury retailers and selling directly to consumers through platforms like TikTok. This article explores the trade tensions, their global impact, and what this shift means for the future of retail and brand value.

In response to growing global trade pressures and new U.S. tariffs, UK Chancellor Rachel Reeves is calling for a reset in UK–EU trade relations. With potential regulatory alignment and a renewed focus on market access, this shift could offer critical relief to UK importers, exporters, and SMEs navigating post-Brexit challenges.

As President Trump prepares to impose sweeping new US tariffs, Europe is scrambling to respond. With immediate impacts expected across key export sectors, this moment marks more than a policy clash—it could redefine Europe’s trade posture. Export Unlocked breaks down what’s happening, what’s at risk, and how exporters can prepare.