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🌍 Export Unlocked™ Daily Trade Briefing


Thursday 27 November 2025




1️⃣ Morning Summary (Top 3)


  1. 🌍 Global trade holding up despite tariffs
    The IMF says the world economy is “weathering” the current tariff shock, with global GDP growth projected at ~3.0% in 2025 and 3.1% in 2026, but warns that trade tensions and inflation make this momentum “precarious.”
  2. πŸ‡¬πŸ‡§πŸ‡ΊπŸ‡Έ UK–US trade: exports hit lowest level since Jan 2022
    ONS data show UK goods exports to the United States fell by £0.5 billion (-11.4%) in September 2025, reaching their lowest level since January 2022, largely due to tariffs and weaker demand for chemicals and cars.
  3. πŸ“¦ Freight forwarding: steady growth, rising concentration
    The global freight-forwarding market was valued at about US$201.6 billion in 2021 and is forecast to reach around US$284 billion by 2030 (CAGR ~3.9%), with the top ten logistics groups generating over US$538 billion in revenue in 2023.

2️⃣ Breaking International Trade News (Global)



  • πŸ“ˆ IMF: Global growth better than feared, but fragile
    The IMF reports that global growth is outperforming earlier expectations, supported by pre-tariff stock-building and strong demand in key economies, but flags tariffs and geopolitical tensions as major downside risks to trade and investment.
  • 🚒 WTO: Tariffs risk dragging down 2025–26 merchandise trade
    WTO analysis warns that the latest round of U.S. tariff actions and retaliation could trim up to 1% off global merchandise trade volumes in 2025, with knock-on effects on supply-chain planning and diversion of trade flows.
  • πŸ§ πŸ“‘ AI-related goods still driving a large share of trade growth
    The WTO highlights that AI-related products (semiconductors, servers, telecoms equipment) account for a disproportionate share of world trade growth in 2025, even as overall trade slows — making advanced-tech supply chains a key battleground.


3️⃣ UK Trade & Compliance


a) 🧾 HMRC update



  • No significant new customs-system announcement in the last 24 hours.
  • Most relevant in last 7 days: ONS has flagged a data error in HMRC Overseas Trade Statistics affecting some fuels exports from March 2024 onwards; corrections will feed into UK trade revisions in December 2025 and January 2026. Traders using fuels data for modelling should note this caveat.


b) πŸ‡¬πŸ‡§ UK trade news



  • New ONS release (13 Nov 2025) confirms that in September 2025:


    • Goods imports fell by £1.0 billion (-2.0%).
    • Goods exports fell by £1.7 billion (-5.5%), with EU exports down 2.7% and non-EU exports down 8.0%.



c) 🧭 UK trade strategy (policy / consultations)



  • No significant new consultation published in the last 24 hours.
  • Most relevant item from the last week: cross-government work continues around the Trade and Investment Core Statistics (TICS) refresh, which integrates HMRC, ONS and DBT data and is expected to underpin the next update of UK Trade in Numbers in December/January.


d) πŸ›οΈ DBT news



  • No major new DBT trade-policy announcement in the last 24 hours.
  • Recent focus remains on export-support programmes for services and green-tech exporters, and on using the latest BICS (Business Insights and Conditions Survey) evidence to target support at firms most exposed to US tariffs and EU demand weakness.


e) 🌱 DEFRA / FSA biosecurity & BTOM



  • No new BTOM date change in the last 24 hours.
  • DEFRA guidance continues to stress pre-notification, correct health certificates and composite-product classification as physical and documentary checks ramp through 2026 under the Border Target Operating Model.


f) 🚚 Logistics & UK Road Haulage



  • With trade growth modest but positive and freight-forwarding set to grow to around US$284 billion by 2030, UK hauliers remain under cost pressure but can benefit from higher-value logistics services (time-definite, customs-ready, data-rich deliveries).


g) πŸ’· Grants & Funding (UKEF / Innovate UK / Local / UKSPF)



  • No new national export-grant scheme announced in the last 24 hours.
  • Recently: Innovate UK calls for zero-emission vehicle and battery-system R&D remain open, positioning successful projects for future export opportunities as EU and North America tighten decarbonisation rules.




4️⃣ πŸ“Š ONS Insight of the Day (NEW – UK–US Focus)



UK exports to the US under tariff pressure


  • In September 2025, UK exports of goods to the United States (incl. precious metals) fell by £0.5 billion (-11.4%), to their lowest level since January 2022.
  • The main drags were chemicals (-£0.3 billion) and machinery & transport equipment (-£0.1 billion), including weaker car exports.
  • ONS’s Business Insights bulletin shows 34% of UK exporters with 10+ employees say they were affected by US tariffs in the last month; 22% report higher costs as the main impact.


Takeaway for planners:
If you export to the US under sensitive HS codes (chemicals, autos, tech), stress-test your pricing and Incoterms (e.g. DAP vs DDP) against further tariff or NTB changes, and consider diversifying to other high-income markets where margins are less exposed.




5️⃣ 🏭 Sector Focus – E-Commerce & Small Parcels



  • Research on Spanish data shows low-value consignments have risen from 9% to 61% of export transactions and 14% to 54% of import transactions between 1997 and 2023, driven by e-commerce and fast fashion.
  • For exporters, this means:


    • more small, frequent shipments rather than a few large ones;
    • greater reliance on postal and courier channels;
    • increased complexity around de-minimis thresholds, VAT on low-value consignments and IOSS-style regimes.



Action point: map which products you ship in small parcels and review whether your commodity codes, origin declarations and VAT registrations are fit for the “many small shipments” model.




6️⃣ βœ… Compliance Tip of the Day – Use Your Diagnostics



Theme: US tariffs & “hidden” exposure


  • Even if you don’t export directly to the US, you may be indirectly exposed via:


    • components sourced from US suppliers,
    • EU customers that re-export to the US, or
    • routing via US hubs where sanctions / export-control rules bite.



πŸ” With Export Unlocked’s AI-Powered Customs & Supply Chain Diagnostics, you can:


  • flag shipments involving US origin content or US destinations that sit under sensitive HS chapters (chemicals, machinery, ICT, dual-use);
  • cross-check end-use / end-user declarations for those flows;
  • simulate a 5–10% tariff shock on those lanes to see how your margins and Incoterms risk allocation hold up.




7️⃣ πŸ•°οΈ Did You Know? – Trade History



πŸ“œ Did you know?
The World Trade Report, first published by the WTO in 2003, has become the organisation’s flagship annual analysis of trends in international trade, policy and the multilateral system.

πŸ’‘ Modern impact:
If you want to understand where WTO thinking is headed on subsidies, industrial policy or digital trade, the World Trade Report often gives the “direction of travel” long before formal negotiations catch up.




8️⃣ πŸ”­ Tomorrow’s Look-Ahead (Friday & Weekend Watch)



  • 🧾 UK data: Traders await the next UK trade and GDP updates in December, which will incorporate corrections to HMRC fuel-trade data and updated services estimates.
  • 🌐 Global outlook: Markets will keep parsing IMF and WTO commentary for any further downgrades or upgrades to trade and GDP forecasts as new tariff details and election outcomes bed in.
  • πŸ§ βš™οΈ AI & trade: Expect more analysis on how AI-related goods and services are propping up overall trade volumes — but also creating concentration risk in a few critical supply chains.




9️⃣ πŸŽ“ Students’ & Entrepreneurs’ Corner

πŸŽ“ For students



Class exercise – tariffs, data and business impact


    1. How might a 11.4% drop in goods exports to the US affect a mid-sized UK chemicals exporter’s capacity utilisation and unit costs?
    2. What strategies (market diversification, services add-ons, reshoring of some stages) could help stabilise revenue in a 3% global-growth world?
      Use today’s ONS UK-US figures and IMF projections to answer:





πŸš€ For entrepreneurs / SMEs



Quick checklist – are you “e-commerce ready” cross-border?


  1. Do you know what share of your orders are low-value consignments where VAT / de-minimis rules change the landed cost story?
  2. Have you tested your customs process for small-parcel flows (correct HS codes, origin statements, IOSS / OSS where relevant)?
  3. Are you building service-rich offers (installation, remote support, subscriptions) so you benefit from both goods and services trade in markets where tariffs or demand swings hit one side more than the other?




πŸ”Ÿ πŸ“ˆ Statista / OECD Data Story – Cross-Border E-Commerce & Growth



  • According to industry analysis drawing on Statista-style e-commerce data, global retail e-commerce sales are forecast to surpass US$8 trillion by 2026, up nearly US$2.5 trillion from 2021 levels.
  • Cross-border online sales are expected to grow twice as fast as total e-commerce to around US$5.6 trillion by 2030, with particularly strong growth in Brazil, India, Argentina, Spain, Turkey and Italy.


Forecast takeaway:
If you’re not yet set up for cross-border digital sales (localised pricing, duties/tax calculation, returns, HS codes and Incoterms visible at checkout), you’re leaving a big slice of the 2030 opportunity on the table.




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